IvanLevison

How to Boost Sales With Testimonials

One of the most powerful marketing tools you have at your disposal doesn't cost a penny. I'm talking about testimonials. You see, candid comments from satisfied customers who have used your product or service have credibility that money can't buy. ... Read >

7 Tips for Money-Making Postcards

There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash, when your mailing list is small and you can afford a high cost-per-piece or when you're doing a one-shot drop an... Read >

10 Ways to Increase Order Form Response

In a classic direct mail package, the envelope promises a benefit or piques the reader's curiosity; the letter packs an emotional wallop and calls for action; the brochure provides detailed product information; and finally, the lift piece builds credibili... Read >

How to Write "Benefits-First" Direct Marketing Copy

One line that every marketer should remember is: "I've got what you want." Let me give you an example. A while ago, my wife mentioned that we needed some distilled water for our steam iron. Next time I went to the supermarket I searched for this item ... Read >

9 Ways to Improve Your Direct Mail Brochure

Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Whether you call it a brochure, circular, or flyer, make sure it's doing its job -- laying out all of the features and benefi... Read >